Fuerza Natural is a company based in California, Mexico and Madrid dedicated to Renewable Energies, its image is based on the chemical structure of chlorophyll, mention of the client referring to the operation of sunlight transformed into life. The graphic applications in this case are focused on the Spanish-speaking public.
Violet arises from one of his colors in the briefing, but I chose it because all the companies in the sector were full of yellows, oranges, greens and blues, that way, I can differentiate the customer’s brand from its competitors.
After the shape of the imagotype, it gave me a pattern to continue with graphic applications.
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