For this project the client's only premise was the reference of a hummingbird (for personal reasons). As the name indicates, this design is for a Boxing Club y Gym. I wanted to give an aggressive touch with the pointed shape of the hummingbird, and transmit speed and movement taking advantage of the lower part of the shape joining it to a lightning. The star that acts as an eye, evokes a champion Club, is also a graphic element widely used in the world of sports. The red and black colors transmit work, sacrifice, power and seriousness within the...