PIVAKA are the first syllables of the three doshas in Indian Ayurvedic medicine: PITTA, VATA and KAPHA.

Sold in capsules, their products are based on ancient and time-honoured Ayurvedic medicine and formulations. Created to help with a woman’s hormonal balance and regeneration system at certain stages of life and to facilitate her day-to-day personal and professional life.

I based my design proposal on a concept of balance and equilibrium, thus putting the responsibility of the message on the letter “K”, being versatile and dynamic. The typography evokes craftsmanship and closeness and together with the dark green colour, gives a message of nature and well-being.