@GoodthinkingTV is a YouTube channel with more than 130.000 subscribers (wow!).

I suggested to its creator to change the image from the scratch, so I could work on it from the beginning, besides, I saw their old logo too detailed and overloaded for further applications of the brand, so its creator wanted to see what would be the result of such an offer, which you can see in the carousel.

I worked on it, and did my rebranding and the creator of the channel was impressed with the work and the turnaround of her logo.

After a few days I was advised that she was not ready for such a change, so different from the original and ingrained brand, being this proposal rejected for the moment and postponed perhaps for the future.

In the end, I did the initial project only for the business cards and both parties were satisfied.

Sometimes, we don’t manage to capture and appreciate the client’s brand, proposing images that are too risky for the client.

Still, it has been a pleasure to work on this project, to continue learning, and to be able to contribute something to the initiative of this great YouTube channel, hoping to do more things in the future.