Elvis Shakespeare is a second-hand vinyl record shop located in Leith Walk, Edinburgh, founded in 2005 by David Griffin. The name combines the names of two icons of music and literature to create the name of the shop. The shop specialises in selling second-hand vinyl records, rarities and limited editions in various genres, from rock and pop to jazz and blues. In addition to vinyl records, the shop also offers a variety of CDs, DVDs and music books.
But the site has structure, readability and visible problems. So, I helped this business to grow and develop new opportunities through a proper user experience on its website. I researched the market, competitors, target audience and industry trends in UI and e-commerce with in-depth research using a Miro dashboard and Moodboards and then redesigned their logo and pulled down and redesigned their current website, with a better shopping and ordering experience. I also worked with them locally and remotely.